Privacy Policy
Last Updated: 2026
This Privacy Policy explains how iamlondonthor.com ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with applicable UK and international data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or account registrations.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and other interaction metrics.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and performance monitoring.
- Affiliate tracking and commission attribution for William Hill and related partners.
- Improving site functionality, content, and user experience.
- Responding to inquiries and providing customer support.
- Complying with legal obligations and preventing fraudulent activity.
Cookie Policy
Our Site uses cookies to enhance your experience. Cookie types include:
- Essential Cookies: Required for basic site functionality and security.
- Analytics Cookies: Track user behaviour to improve site performance.
- Affiliate Tracking Cookies: Monitor referrals to William Hill for commission purposes.
- Third-Party Cookies: Placed by external partners for advertising and analytics.
You may opt out of non-essential cookies through your browser settings or by declining cookie consent when prompted. Disabling cookies may affect site functionality.
Third-Party Links
Our Site contains links to third-party websites, including William Hill and other casinos and affiliates. We are not responsible for the privacy practices or content of external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information. Your use of linked sites is subject to their respective terms and policies.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of personal data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we process your data.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Oppose certain types of processing, including direct marketing.
- Right to Lodge a Complaint: Submit complaints to the Information Commissioner's Office (ICO).
To exercise any of these rights, contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data is retained in accordance with William Hill's requirements and our affiliate agreements. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us at:
Email: privacy@iamlondonthor.com
We aim to respond to all inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: This site is an affiliate of William Hill and contains gambling content. Gambling may be addictive. Please gamble responsibly. If you require support, visit www.gambleaware.co.uk.